Visual style and content moodboard.
Brochure: Iain Reid's Foe
Brochure and visual identity for a fictional company featured in Iain Reid's sci-fi book "Foe." This brochure is inspired by 1950 and 1960's aesthetics and tech company jargon from that time. This project required a strong artistic view that would be transmitted through the system (content, visuals, and branding). Having that in mind, a on-theme visual identity was created for the fictional corporation. And the content was created based on excerpts of the book, inspired by 1950s corporate persuasive communication. Student project at MacEwan University, 2020.